New Delhi, India – In a market saturated with fast fashion and mass production, How I Met My Sole is charting a refreshingly personal path. Founded by siblings Kartikeya Khosla and Kamakshi Khosla, the New Delhi–based women’s footwear brand is reshaping how customers connect with their shoes—turning each pair into a reflection of mood, personality, and story.
At its heart, How I Met My Sole was born from a simple yet powerful belief: footwear should do more than complete an outfit—it should express who you are. The founders recognized a gap in the market for designs that feel personal and distinctive while remaining accessible. Combining creative storytelling with artisanal craftsmanship, they set out to build a brand that empowers women to find their perfect “solemate.”
The brand caters primarily to ambitious, style-conscious women between the ages of 20 and 40—individuals navigating careers, celebrations, social gatherings, and everyday moments with confidence. From polished professional staples and contemporary block heels to intricately embellished festive sliders, the collection is designed to accompany women through every chapter of life. Each piece reflects a thoughtful balance between fashion-forward design and lasting comfort.
Unlike conventional footwear labels that chase volume-driven trends, How I Met My Sole thrives on individuality. One of its most distinctive features is its community-centric narrative. Designs are given playful, identity-driven names that encourage customers to see their footwear as extensions of their personalities. This approach transforms a simple purchase into an emotional experience, fostering loyalty and connection far beyond the checkout page.
Equally significant is the brand’s commitment to solving real-world fit challenges. For years, women with broader feet have struggled to find stylish, well-fitting options. Recognizing this underserved segment, How I Met My Sole introduced some Broad Feet options—ensuring inclusivity without compromising aesthetics. This initiative underscores the brand’s belief that fashion should adapt to the wearer, not the other way around.
Craftsmanship plays a central role in the company’s ethos. By blending modern Western silhouettes—such as sliders and platform heels—with traditional Indian embellishments and hand-painted Rangkari artistry, the brand achieves a unique Indo-Western fusion. The result is footwear that feels contemporary yet deeply rooted in heritage. Each pair is thoughtfully constructed to deliver both visual impact and durability, reinforcing the company’s promise of affordable luxury.
Beyond product innovation, How I Met My Sole distinguishes itself through its long-term approach to customer care. The brand has introduced “Style Rescue” care kits designed specifically for footwear and luxury bags. These kits help customers maintain their cherished pieces, extending their lifespan and preserving their original appeal. In doing so, the company positions itself as a partner in wardrobe longevity rather than just a retailer focused on repeat sales.
One of the company’s most notable achievements lies in its willingness to challenge industry norms. Manufacturing in smaller batches—despite resistance from factories accustomed to large minimum order quantities—has enabled the brand to experiment boldly with unconventional designs. This strategy ensures customers have access to fresh, limited-run styles that feel exclusive rather than mass-produced. The founders view this agility as a competitive strength, allowing them to respond creatively to their community’s preferences.
The brand’s presence at lifestyle exhibitions and college festivals has further amplified its growth. Events such as Horn OK Please and Boho Bazar have provided opportunities to interact directly with customers, gather feedback, and celebrate authentic connections. Many attendees have shared how the brand’s distinctive sliders and embellished heels became conversation starters—affirming that How I Met My Sole is cultivating more than transactions; it is building a movement rooted in self-expression.
Looking ahead, March marks the launch of the brand’s much-anticipated 4-inch platform heels. Traditionally dominated by expensive international labels, this category has often sacrificed comfort for height. How I Met My Sole aims to change that narrative by introducing well-padded, wearable platforms at an accessible price point. The upcoming release reinforces the company’s ongoing commitment to blending bold aesthetics with everyday practicality.
Simultaneously, the team is developing a new Indo-Western collection that integrates heritage embroidery and artisanal textures onto modern Western profiles. Designed to complement both formal attire and festive ensembles, these pieces promise a refined “global-ethnic” aesthetic. By honoring traditional craftsmanship while embracing contemporary design, the collection embodies the brand’s forward-thinking philosophy.
As How I Met My Sole continues to grow, its mission remains unwavering: to empower women to step confidently into every moment of their lives. Through inclusive sizing, imaginative storytelling, and thoughtfully crafted designs, the brand is redefining what it means to find the perfect pair.
In a world of fleeting trends, How I Met My Sole invites women to choose footwear that feels authentic—because every great story deserves the right sole.
For more information, visit www.howimetmysole.com or email yourbuddy@howimetmysole.com.